VINITALY 2019: A POSITIVE YEAR FOR VARVAGLIONE 1921

A super-positive 2019 Vinitaly for Varvaglione: the new wine, Idea, a rosé made from Primitivo grapes, was presented in Verona and met with the enthusiasm of the general public as well as press from the wine sector. For the first time, the Family of Primitivo has added a rosé wine to their collection. It was love at first sip. “We went beyond expectations,” says Cosimo Varvaglione, “and it was very important that restaurateurs and importers welcome this new initiative with interest, and understand its significance. This is a product that tells the story of our company and at the same time keeps an eye on market trends.” Even the Varvaglione family stand, with its fresh and direct design, this year told about a new idea of wine and communication. Find out more