rosa da primitivo

Vinitaly 2019: A Positive Year for Varvaglione 1921

Idea, a new Rosé of Primitivo, launched with great success

A super-positive 2019 Vinitaly for Varvaglione: the new wine, Idea, a rosé made from Primitivo grapes, was presented in Verona and met with the enthusiasm of the general public as well as press from the wine sector. For the first time, the Family of Primitivo has added a rosé wine to their collection. It was love at first sip. “We went beyond expectations,” says Cosimo Varvaglione, “and it was very important that restaurateurs and importers welcome this new initiative with interest, and understand its significance. This is a product that tells the story of our company and at the same time keeps an eye on market trends.” Even the Varvaglione family stand, with its fresh and direct design, this year told about a new idea of wine and communication.

“This was an initiative of my daughter Marzia, who is head of marketing at the company,” continued Cosimo Varvaglione.

“From the selection of the label to formulating the storytelling of this new wine, we were inspired by a modern style that could make younger generations curious about getting to know a new product, while reassuring all other wine lovers through the elegance both in the winemaking as well as packaging.”

Even the cocktail party for the launch of Idea made a splash with guests from all over the world. The unique location, overlooking Juliet’s balcony, a romantic place, full of history for the city of Verona, was absolutely in synch with the mood of the new wine.

Two famous chefs, emblematic of great Puglia cuisine and representatives of a long love story, Antonella Ricci and Vinod Sookar from Al Fornello da Ricci, the oldest Michelin star in Puglia, delighted the guests. A musical background was provided by the Pugliese DJ and producer Populous.

Vinitaly proved itself once again to be the place where business relationships both old and new are consolidated, and where foundations are laid for the future.

And now that the most important Italian wine fair has closed its doors for this year, the men and women of Varvaglione 1921 have gone back to work at the cellar back in Leporano, immersed in the vineyards, or are traveling around the world to tell the story of this extraordinary family.



Un assaggio di Puglia

4 primitivi, 2 oli extravergini d’oliva, aperitivo

Protagonista di questa esperienza esclusiva è il vitigno autoctono che più
rappresenta la Puglia, il Primitivo. Sarà possibile degustarlo in tutte le
sue espressioni di profumi e sapori. La Puglia è anche terra di grandi oli
extravergini d’oliva e due tipicità del territorio completano la degustazione.

30 euro a persona ~ min. 4 persone ~ durata 2 ore

Un assaggio di Puglia

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A pranzo con le eccellenze pugliesi

4 primitivi, 2 oli extravergini d’oliva, pranzo

Il Primitivo, eccellenza della nostra bella regione e primo amore della famiglia
Varvaglione sarà il protagonista di questa degustazione e lo farà degustare in
tutta la sua varietà espressiva di profumi e sapori. La degustazione si completerà con l’assaggio di un’altra eccellenza pugliese: l’olio extravergine d’oliva. In questo percorso nulla sarà lasciato al caso e dopo la visita ai vigneti e alla masseria di famiglia ad attendervi ci saranno anche prelibatezze culinarie tipiche del territorio.

40 euro a persona ~ min. 6 persone ~ durata 3 ore

A pranzo con le eccellenze pugliesi

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Wine and Vine

Visit the Masseria, 4 wines accompanied by local specialties

We believe a good wine is the expression of a beautiful land. This tour tells about our region and wine through the landscape. It starts with a tour in the winery, followed by a walk in both the old and new vineyards. It ends with a tasting of 4 wines from the 12emezzo collection: Malvasia Bianca, Negroamaro, Negroamaro Rosé and Primitivo del Salento. The pairing is with local Puglia specialties and is held in the courtyard or old Masseria baking room.

€ 25,00 per person ~ min. 4 participants ~ 2h

Weather permitting. In case of cancellation, will be substituted by another wine tasting experience.

Wine and Vine

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The White and the Rosé

Tasting at the Cellar and the Masseria, 4 wines accompanied by local specialties

Enjoy the cool white and rosé wines under the blue sky. After a tour of the winery and a walk through both the old and new vineyards, the courtyard of the Masseria welcomes you to the tasting. Two white wines (12emezzo Malvasia Bianca and Moi Verdeca) and two rosé wines (12emezzo Negroamaro Rosé and Moi Negroamaro Rosé) are complemented by local specialties. A lovely summer experience in Puglia.

€ 25,00 per person ~ min. 4 participants ~ 2h

Weather permitting. In case of cancellation, will be substituted by another wine tasting experience.

The White and the Rosé

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A taste of Puglia

Tasting in the Cellar, 4 Primitivo wine varieties, 2 extra virgin olive oils, accompanied by local specialties

The star of this exclusive experience is the native grape that best represents Puglia: Primitivo! Taste the nuances of its aromas and flavors, paired with traditional Puglia specialties and two varieties of extra virgin olive oil, Coratina and Frantoio. This experience starts with a walk in the Primitivo vineyards with alberello style vines, and continues with a visit to the family estate, Masseria Pizzariello. The experience ends in the wine cellar with a tasting of 4 Primitivo wines: 12emezzo Primitivo del Salento, Passione, Papale Rosso and Chicca, a DOCG sweet dessert Primitivo wine. Pairings include friselline and ricotta cheese drizzled with Puglia gold, the famous olive oil.

€ 30,00 per person ~ min. 4 participants ~ 2h

Choose to end with a lunch including 4 typical Puglia dishes for € 40 per person. Min. 6 participants. Weather permitting. In case of cancellation, will be substituted by another wine tasting experience

A taste of Puglia

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Sleeping in the Masseria

for every need

The family Masseria is a beautiful and elegant villa built between the 16th and the 17th century, where guests can also stay overnight in old-time style rooms. It will be a holiday to rediscover the traditions in an enchanting Masseria, where you will come in close contact with the ancient Apulian wine culture. 3 double / twin rooms will be available.

In the bakehouse

1 twin room
Bathroom, kitchen, living room and a room with fireplace to relax, an independent entrance and overlook in the courtyard of the Masseria.

In the garden

1 twin rooms + 1 double room
A bathroom in each room, kitchen and living room to share, garden view and entrance to the pool area

From € 100 to € 200 per room per night in all seasons

Sleeping in the Masseria

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