Varvaglione on the beaches of Puglia with 12emezzo Fashion Edition wines

After the international business trips, Varvaglione 1921 aims at introducing the 12emezzo Fashion Edition wines to all Puglia, to let everyone appreciate their distinctiveness. From 30th June to 12th August 2018 “Varvaglione on the beach” will take place on Apulian coasts. Five beach resorts are hosting this event, all based on both the Ionian and the Adriatic coastlines. All wine lovers can taste a Malvasia Bianca del Salento wine – fresh, aromatic and lively, dressed with white and black polka dots – and a Rosé wine from Negroamaro grapes – delicate, slightly sparkling, with an intense bouquet, dressed with pinstripe. A promotional corner, well visible and full of gadgets from the 12emezzo Fashion Edition collection and 3 Mercedes Class A cars branded with 12emezzo, combined with the wine tasting and the CONTEST “Varvaglione on the Beach”, with a taste experience by Varvaglione to be won. Participation is very easy. During one of these events, take a picture of you with 12emezzo ad tag it in the resort with the two hashtags #varvaglione and #12emezzo.

Every week, two extractions will take place and you can win a tasting experience in the winery. “The coastline of Puglia is a growing phenomenon that attracts over twenty million tousists every year”, Marzia Varvaglione claims. “As other regions have been doing for long time, we are proud to offer wine and food specialties from our land. Wine is an impressive local identity representative, able to leave a clear and unforgettable track on those who have chosen our wonderful beaches. The project aims at offering a local wine knowledge as a beacon of our enviable life-style”. “This promotion is addressed to wine and Puglia lovers and its purpose is to introduce Varvaglione and the 12emezzo Fashion Edition collection also into these holiday places, originating new pairings to discover. Such events will represent Made in Puglia, with sea, food and good wine that have been captivating local people for years now, as well as tourists from all over the world. Puglia has grown a lot and we should be aware of the value of our wine and land”.

Events dates Varvaglione on the beach:

– 15th of July Tayga beach Maruggio 

– July 28th Piventitre Monopoli

– August 5th Goa Beach Porto Cesareo 

– August 12th Lido Balnearea Laghi Alimini 



Un assaggio di Puglia

4 primitivi, 2 oli extravergini d’oliva, aperitivo

Protagonista di questa esperienza esclusiva è il vitigno autoctono che più
rappresenta la Puglia, il Primitivo. Sarà possibile degustarlo in tutte le
sue espressioni di profumi e sapori. La Puglia è anche terra di grandi oli
extravergini d’oliva e due tipicità del territorio completano la degustazione.

30 euro a persona ~ min. 4 persone ~ durata 2 ore

Un assaggio di Puglia

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A pranzo con le eccellenze pugliesi

4 primitivi, 2 oli extravergini d’oliva, pranzo

Il Primitivo, eccellenza della nostra bella regione e primo amore della famiglia
Varvaglione sarà il protagonista di questa degustazione e lo farà degustare in
tutta la sua varietà espressiva di profumi e sapori. La degustazione si completerà con l’assaggio di un’altra eccellenza pugliese: l’olio extravergine d’oliva. In questo percorso nulla sarà lasciato al caso e dopo la visita ai vigneti e alla masseria di famiglia ad attendervi ci saranno anche prelibatezze culinarie tipiche del territorio.

40 euro a persona ~ min. 6 persone ~ durata 3 ore

A pranzo con le eccellenze pugliesi

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Wine and Vine

Visit the Masseria, 4 wines accompanied by local specialties

We believe a good wine is the expression of a beautiful land. This tour tells about our region and wine through the landscape. It starts with a tour in the winery, followed by a walk in both the old and new vineyards. It ends with a tasting of 4 wines from the 12emezzo collection: Malvasia Bianca, Negroamaro, Negroamaro Rosé and Primitivo del Salento. The pairing is with local Puglia specialties and is held in the courtyard or old Masseria baking room.

€ 25,00 per person ~ min. 4 participants ~ 2h

Weather permitting. In case of cancellation, will be substituted by another wine tasting experience.

Wine and Vine

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The White and the Rosé

Tasting at the Cellar and the Masseria, 4 wines accompanied by local specialties

Enjoy the cool white and rosé wines under the blue sky. After a tour of the winery and a walk through both the old and new vineyards, the courtyard of the Masseria welcomes you to the tasting. Two white wines (12emezzo Malvasia Bianca and Moi Verdeca) and two rosé wines (12emezzo Negroamaro Rosé and Moi Negroamaro Rosé) are complemented by local specialties. A lovely summer experience in Puglia.

€ 25,00 per person ~ min. 4 participants ~ 2h

Weather permitting. In case of cancellation, will be substituted by another wine tasting experience.

The White and the Rosé

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A taste of Puglia

Tasting in the Cellar, 4 Primitivo wine varieties, 2 extra virgin olive oils, accompanied by local specialties

The star of this exclusive experience is the native grape that best represents Puglia: Primitivo! Taste the nuances of its aromas and flavors, paired with traditional Puglia specialties and two varieties of extra virgin olive oil, Coratina and Frantoio. This experience starts with a walk in the Primitivo vineyards with alberello style vines, and continues with a visit to the family estate, Masseria Pizzariello. The experience ends in the wine cellar with a tasting of 4 Primitivo wines: 12emezzo Primitivo del Salento, Passione, Papale Rosso and Chicca, a DOCG sweet dessert Primitivo wine. Pairings include friselline and ricotta cheese drizzled with Puglia gold, the famous olive oil.

€ 30,00 per person ~ min. 4 participants ~ 2h

Choose to end with a lunch including 4 typical Puglia dishes for € 40 per person. Min. 6 participants. Weather permitting. In case of cancellation, will be substituted by another wine tasting experience

A taste of Puglia

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Sleeping in the Masseria

for every need

The family Masseria is a beautiful and elegant villa built between the 16th and the 17th century, where guests can also stay overnight in old-time style rooms. It will be a holiday to rediscover the traditions in an enchanting Masseria, where you will come in close contact with the ancient Apulian wine culture. 3 double / twin rooms will be available.

In the bakehouse

1 twin room
Bathroom, kitchen, living room and a room with fireplace to relax, an independent entrance and overlook in the courtyard of the Masseria.

In the garden

1 twin rooms + 1 double room
A bathroom in each room, kitchen and living room to share, garden view and entrance to the pool area

From € 100 to € 200 per room per night in all seasons

Sleeping in the Masseria

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