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A long family history, from its origins through the post-war period, to its launch on international markets and the insights of new generations<\/i><\/p>\n
\u00a0<\/b>Marzia Varvaglione: many new things, let\u2019s start with the logo<\/b><\/p>\n
2021 is an important year for Cosimo and Maria Teresa Varvaglione and their children Marzia, Angelo, and Francesca. In 2021, Varvaglione 1921<\/i> reaches the milestone of 100 years, celebrating an anniversary that marks a piece of the company\u2019s history, but also of the entire country and the city of Taranto. The winery is one of the few family-run businesses in Apulia that has been producing wine for a hundred years while still being owned by the same family. \u00ab<\/span>Being able to tell a hundred years of history is a privilege and a deep emotion,\u00bb says Cosimo Varvaglione. \u00ab<\/span>I look at what<\/span> my grandfather and father accomplished with the emotion of memory, and I am even prouder to see what continues to be built with the strength of a team in which I see my children growing\u2014who are the future of this family business.\u00bb\n\nIn the centennial year, a new logo is launched, an operation also aimed at ensuring greater readability. \u00ab<\/span>There are not many families that can boast a hundred-year history,\u00bb comments Marzia Varvaglione, \u00aband we enjoyed playing with the lettering and linking our current family unit to that of our origins. Including the date as a substantial element of the logo honors the memory of those who laid the first stone a hundred years ago. We are grateful and proud to celebrate a name and a date that also serve as a reminder to continue on that path made of values, work, and love.\u00bb\n\nIt all began with the sole proprietorship \u201cAngelo Varvaglione\u201d<\/b>. There wasn\u2019t a real logo, but rather a sign that directly referenced the name of the dominus<\/i>. Even back then, the concept of geolocation was present: an integral part of the logo was the indication of Pulsano in the province of Taranto, confirming the place where it all began.\n\nWhat started as a family business grew, and the first substantial change occurred both in the logo and in the company\u2019s legal structure. From a sole proprietorship, it became an Srl (limited liability company), and a personalized brand was chosen to reflect the company\u2019s concept: thus, \u201cVigne e Vini\u201d<\/b> was born.\n\nIn 2003, the family name returned to the logo, becoming \u201cVigne e Vini Varvaglione\u201d<\/b>. A major change came in 2011\u2014the year of the launch of Papale Oro, celebrating the 90th anniversary of Varvaglione. Papale Oro became an iconic wine, one of the most renowned Primitivo di Manduria wines in the world. Also in 2011, the letterhead and labels featured for the first time \u201cVarvaglione Vigne e Vini\u201d<\/b>. The choice was clear and deliberate: to focus on the family name and make Varvaglione a recognizable brand immediately associated with quality wine production.\n\nOnly in 2016, after extensive work both nationally and internationally and a widespread effort to include new clients in the company\u2019s portfolio worldwide, was the time ripe to focus on a brand that returned to its roots\u2014to the family, where it all began. In 2016, \u201cVigne e Vini\u201d disappeared from the communication, and the emblematic logo of the Taranto-based company became \u201cVarvaglione 1921\u201d<\/b>. The family and the founding year thus became the key elements to highlight.\n\nIn this 2021 centennial year, Varvaglione 1921 launches a new logo, with a typeface created specifically for the company. A milestone that consolidates the identity that unites the winery with the family.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":" A long family history, from its origins through the post-war period, to its launch on international markets and the insights of new generations<\/p>\n \u00a0Marzia Varvaglione: many new things, let\u2019s start with the logo<\/p>\n 2021 is an important year for Cosimo and Maria Teresa Varvaglione and their children Marzia, Angelo, and Francesca. In 2021, Varvaglione 1921 reaches the milestone of 100 years, celebrating an anniversary that marks a part of the company\u2019s history as well as that of the entire country and the city of Taranto.<\/p>","protected":false},"author":3,"featured_media":1932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/posts\/2115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/comments?post=2115"}],"version-history":[{"count":5,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/posts\/2115\/revisions"}],"predecessor-version":[{"id":21772,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/posts\/2115\/revisions\/21772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/media\/1932"}],"wp:attachment":[{"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/media?parent=2115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/categories?post=2115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/tags?post=2115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}