{"id":2111,"date":"2020-11-23T18:00:01","date_gmt":"2020-11-23T17:00:01","guid":{"rendered":"https:\/\/varvaglione.com\/la-christmas-edition-12emezzo-varvaglione-1921\/"},"modified":"2025-08-20T12:03:18","modified_gmt":"2025-08-20T10:03:18","slug":"la-christmas-edition-12emezzo-varvaglione-1921","status":"publish","type":"post","link":"https:\/\/varvaglione.com\/en\/la-christmas-edition-12emezzo-varvaglione-1921\/","title":{"rendered":"The Christmas Edition 12eMezzo Varvaglione 1921"},"content":{"rendered":"

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Marzia Varvaglione: Everyone with their own holiday message<\/span><\/span><\/span><\/span><\/p>\n

An special edition<\/b> conceived during the lockdown days<\/i><\/span><\/span><\/span><\/span><\/p>\n

A Christmas version of 12eMezzo that becomes pop and interactive, personalized and absolutely unique.<\/span><\/span><\/span><\/span><\/p>\n

For Christmas 2020, <\/span>Varvaglione 1921<\/i><\/span> decided to give voice to thoughts. How? With a label on which everyone can write their own thought, their own message, making the bottle unique and unrepeatable.<\/span><\/span><\/span><\/span><\/p>\n

\u00abThe lockdown left a deep mark on us \u2013 says Marzia Varvaglione, Marketing Manager of the family business \u2013 but in the great chaos we fell into, we managed to find some positive insights that influenced our way of thinking about the Christmas holidays and the messages we wanted to convey. In those days of solitude, we started talking again, dedicating time to each other, reconnecting with words. We wrote, we sang, we talked a lot with our loved ones.\u00bb\n\nFrom these reflections came the new idea for the Christmas gift that will be simply indispensable. The new label will be like a blank page\u2014or rather, in this case, a real blackboard to be filled in.\n\n\u00abInside the 12eMezzo package, we have also included a white chalk, allowing both the giver and the receiver to fill the empty space with a drawing or a phrase. We\u2019ve become human again, and I find that wonderful\u2014so much so that we wanted to celebrate Christmas through this very thought.\u00bb <\/span><\/span><\/span><\/span><\/p>\n

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\n<\/div>","protected":false},"excerpt":{"rendered":"

Marzia Varvaglione: Everyone with their own holiday message<\/p>\n

The moment we are going through is not easy, but we will not let fear take over.<\/p>","protected":false},"author":3,"featured_media":2112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/posts\/2111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/comments?post=2111"}],"version-history":[{"count":4,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/posts\/2111\/revisions"}],"predecessor-version":[{"id":22877,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/posts\/2111\/revisions\/22877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/media\/2112"}],"wp:attachment":[{"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/media?parent=2111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/categories?post=2111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/tags?post=2111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}