{"id":2065,"date":"2019-04-19T17:26:28","date_gmt":"2019-04-19T15:26:28","guid":{"rendered":"https:\/\/varvaglione.com\/itvinitaly-2019-per-varvaglione-1921-bilancio-positivoenvinitaly-2019-a-positive-year-for-varvaglione-1921\/"},"modified":"2025-03-23T20:13:28","modified_gmt":"2025-03-23T19:13:28","slug":"itvinitaly-2019-per-varvaglione-1921-bilancio-positivoenvinitaly-2019-a-positive-year-for-varvaglione-1921","status":"publish","type":"post","link":"https:\/\/varvaglione.com\/en\/itvinitaly-2019-per-varvaglione-1921-bilancio-positivoenvinitaly-2019-a-positive-year-for-varvaglione-1921\/","title":{"rendered":"Vinitaly 2019. Positive results for Varvaglione 1921"},"content":{"rendered":"

 <\/p>\n

Idea, the Rosa di Primitivo, warmly welcomed with great success<\/i><\/p>\n

\"\"Positive results for the 2019 edition of Vinitaly<\/b>. There was great anticipation for the new product presented as a preview in Verona<\/b>, and the approval from the public, industry professionals, and specialized press was unanimous. For the first time, a ros\u00e9 made from Primitivo grapes<\/b> has officially entered the Varvaglione family wine range, and it immediately became a great passion. \u201cWe went beyond expectations,\u201d says Cosimo Varvaglione<\/b>, \u201cand it was important that restaurateurs<\/b> and importers welcomed this new initiative with interest, understanding the value of a product that at once tells the story of our company and keeps an eye on market trends.\u201d<\/p>\n

And even the stand, with its fresh and straightforward layout, this year aimed to tell the new ros\u00e9 idea from the Varvaglione family. Yes, truly a new idea<\/b> also in the chosen communication paradigm. \u201cIt was an initiative by my daughter Marzia, who also handles marketing in the company,\u201d commented Cosimo Varvaglione, \u201cand from the label design to the storytelling formula chosen for this new wine, we were inspired by a modern style that sparks curiosity, brings younger generations closer to an interesting product, and reassures all other enthusiasts through a work of great elegance both in winemaking and packaging.\u201d<\/p>\n

\"\"<\/p>\n

The launch cocktail party of Idea<\/i><\/b>, the ros\u00e9 di Primitivo<\/b>, was also a success. A unique location, the Juliet\u2019s Terrace<\/b>, romantic and of great historical value for the city of Verona<\/b>, perfectly in tune with the mood chosen for the storytelling of the new wine.<\/p>\n

\"\"<\/p>\n

Two chefs symbolizing great Apulian cuisine and emblematic of a long love story, Antonella Ricci<\/b> and Vinod Sookar<\/b>, from Al Fornello da Ricci<\/b>, the oldest Michelin Star in Apulia; a musical background provided by the Salento DJ and producer now internationally renowned, Populous<\/b>; and guests who arrived from every corner of the world.<\/p>\n

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 <\/p>\n

Verona with Vinitaly<\/b> also stands as an occasion in this edition where long-standing business relationships are strengthened, foundations are laid for new discoveries, old friends reunite, and new ones are made.<\/p>\n

And now, with the spotlight turned off on Italy\u2019s most important wine trade<\/b> event, the men and women of Varvaglione1921 have returned to work at their respective stations\u2014some at the historic Apulian estate in Leporano<\/b>, surrounded by vineyards, others traveling the world to share this extraordinary family story.<\/p>","protected":false},"excerpt":{"rendered":"

  Idea, il Rosa da Primitivo, accolto con enorme successo Bilancio positivo per l\u2019edizione 2019 di\u00a0Vinitaly. C\u2019era molta attesa per la novit\u00e0 presentata in anteprima a\u00a0Verona\u00a0e il gradimento da parte del pubblico, degli addetti ai lavori e della stampa specializzata \u00e8 stato unanime. Per la prima volta un\u00a0rosato da uve di Primitivo\u00a0\u00e8 entrato di diritto […]<\/p>","protected":false},"author":3,"featured_media":1932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"_links":{"self":[{"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/posts\/2065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/comments?post=2065"}],"version-history":[{"count":3,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/posts\/2065\/revisions"}],"predecessor-version":[{"id":2320,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/posts\/2065\/revisions\/2320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/media\/1932"}],"wp:attachment":[{"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/media?parent=2065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/categories?post=2065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/varvaglione.com\/en\/wp-json\/wp\/v2\/tags?post=2065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}